税收优惠影响企业创新产出的多元机制研究——来自中国软件与集成电路产业的证据

创新政策一直是激励企业创新的重要手段，其中税收优惠政策是一种具有市场导向性的激励政策，对企业创新具有良好的促进作用，但是政策对企业产生激励作用的原因尚不清晰。选取对我国技术突破有重要作用的软件与集成电路企业，采用2006-2018年中国A股上市公司数据，聚焦2011年国家对软件与集成电路行业的两个税收优惠政策，运用双重差分法对企业创新产出影响进行实证研究。结果发现：税收优惠政策对发明专利申请有显著促进作用，而对非发明专利申请无显著影响。融资约束、企业避税行为等是税收激励政策发挥作用的主要渠道。另外，税收优惠政策对不同规模、产权和区域企业有不同影响，税收优惠政策对大型企业、国有企业以及中西部地区企业创新产出促进作用更大。从税收优惠政策长期影响看，该政策对专利申请的影响存在时滞性，而发明专利申请在政策发生当年就显著增加。研究结论可为明晰税收优惠政策、融资约束与企业创新产出间关系提供有益启示。     

An empirical examination of the effects of design elements of email newsletters on consumers’ email responses and their purchase

In this research, we empirically explore the effects of various design elements of email newsletters on consumers' email responses and their purchases. We capture the consumers' email responses using three metrics, namely email open, email click, and email reopen. We operationalize consumers' purchases as their spending on product items that are featured in email newsletters. Using a novel email marketing database, first, we model the influence of design elements of email newsletter on consumers' email responses at the individual consumer level. The email design elements constitute several email attributes, situational factors, and integrated marketing communication. Second, we quantify the effects of these three email responses, open, click, and reopen, on consumers' purchases. Our empirical results suggest a significant influence of email attributes, situational factors, and marketing communications on consumers' email responses. Furthermore, among open, click, and reopen, we find clicks tend to have the highest impact on consumers’ purchase, followed by email reopening and opening. However, email newsletters with higher opening probability are more effective in influencing purchases than those email newsletters with higher reopening probability. Furthermore, consumers who indulge in all three email responses, namely opening, clicking, and reopening, tend to purchase the most. Results from our study offer several critical insights for email marketing strategy helping managers improving the effectiveness of email campaigns by careful consideration for the design elements of email newsletters.     

Paradigm Shifts in Social Housing after Welfare-State Transformation: Learning from the German Experience

Welfare-state transformation and entrepreneurial urban politics in Western welfare states since the late 1970s have yielded converging trends in the transformation of the dominant Fordist paradigm of social housing in terms of its societal function and institutional and spatial form. In this article I draw from a comparative case study on two cities in Germany to show that the resulting new paradigm is simultaneously shaped by the idiosyncrasies of the country's national housing regime and local housing policies. While German governments have successively limited the societal function of social housing as a legitimate instrument only for addressing exceptional housing crises, local policies on providing and organizing social housing within this framework display significant variation. However, planning and design principles dominating the spatial forms of social housing have been congruent. They may be interpreted as both an expression of the marginalization of social housing within the restructured welfare housing regime and a tool of its implementation according to the logics of entrepreneurial urban politics.     

品牌标识的隐性设计线索对消费者品牌创造性感知的影响

从品牌标识的隐性设计线索特征视角切入，基于图底反转原理和溢出效用，本文研究旨在探究品牌标识的隐性设计线索对消费者品牌创造性感知的作用机理。三个实验研究结果表明：品牌标识的隐性设计线索比显性设计线索更能够增加消费者品牌创造性感知，且此效用成立的条件为：消费者自主发现隐性设计线索。同时，消费者的感知有趣性中介了此效用。此外，产品视觉审美集中度正向强化了品牌标识的隐性设计线索对品牌创造性感知的影响作用。     

基于中医体质学的康复花园参与性设计 健康增益评价研究

以“PlanT”康复花园的场所设计及志愿者参与性活 动设计为疗愈方法，通过循证实验设计，采用中医体质量表评 价健康增益。研究结果表明：其花园参与性设计对志愿者有不 同的健康增益效果。26.67%的志愿者在参与活动后，曾由偏 颇体质转为平和体质，其中有16.67%转为平和体质并持续到 活动结束。活动结束时，在各体质的亚量表中，志愿者平和质 得分显著高于活动前，8种偏颇体质得分整体均有下降，其中5 种与活动前得分有极显著差异，2种有显著差异。调查问卷结果 表明：志愿者主观认为康复花园参与性设计对健康有明显增益 作用。选择9月采集中医体质量表数据，将实验组与对照组进行 对比，得到实验组转为平和质的人数较对照组高14%，实验组 中有2种体质在活动前后的亚量表分数有显著差异，对照组均无 显著差异。研究表明，康复花园参与性设计对本案例45~70岁 人群的健康增益有效。     

兼容性制度竞争:双层对冲与地区制度的嵌套设计北大核心

地区制度的兴起增加了全球治理机制的复杂性。竞争性多边主义理论强调制度竞争会导致国际机制的碎片化和规则冲突。制度聚合理论则认为制度背景会强化规则的一致性,甚至形成制度服从。这种冲突—聚合的二分法不足以分析地区制度与多边制度之间关系的复杂现实。作者提出一个双层对冲的分析框架,以解释地区制度与核心多边制度间的联系机制;一方面,地区成员要通过建立地区制度寻求外部选项,实现对现有多边制度的制衡。另一方面,地区成员又离不开现有多边制度,需要借用现有的多边制度资源来解决地区制度建设中的机会主义问题。为了实现双层对冲,地区成员国会根据地区制度的系统冲击效应和投资报偿结构,设计不同的制度嵌套。作者比较了金融救助领域的欧洲稳定机制、清迈倡议多边化以及拉美储备基金等地区金融安排,其结果符合预期。双层对冲框架下的兼容性制度竞争有利于推动国际制度的渐进变迁,限制了大国在国际秩序转型中的冲突烈度,为世界政治的和平权力转移提供了可能。     

Fiscal rules and budget forecast errors of Italian municipalities

We study the impact of the domestic stability pact on the accuracy of budget forecasts of Italian municipalities. Identification of the causal effect exploits a quasi-natural experiment generated by the removal in 2001 of the fiscal restraints on budget decisions for municipalities with fewer than 5000 inhabitants and by stricter budgetary restrictions and severe penalties for noncompliers in 2002. We find that relaxing fiscal rules had a sizeable impact on budget forecast errors, especially in 2002. In fact, revenue (expenditure) forecast errors for municipalities with fewer than 5000 inhabitants became 26% (22%) larger than in the past.     

Macroeconomic implications of modeling the Internal Revenue Code in a heterogeneous-agent framework

Tax policy analysis in heterogeneous-agent models typically involves the use of smooth tax functions to approximate complex present tax law and proposed reforms. In this paper, we explore the extent to which the tax detail omitted under this conventional approach has macroeconomic implications relevant for policy analysis. To do this, we develop an alternative approach by embedding an internal tax calculator into a large-scale overlapping generations model that, while conditioning on idiosyncratic household characteristics, explicitly models key provisions in the Internal Revenue Code applied to labor income. We find that for a debt-constant steady state analysis of a given tax policy change, both approaches generate similar policy-induced patterns of macroeconomic activity despite variation in the underlying patterns of household tax-preferred consumption and labor supply behavior. However, this variation in underlying behavior is associated with significant quantitative and qualitative differences in macroeconomic aggregates along a debt-financed transition path immediately following a policy change. Consequentially, although the use of unconditional smooth tax functions may be a reasonable modeling simplification for steady state analysis of tax policy, caution should be taken for their use in transition path analysis within heterogeneous-agent models.     

Dress for success: the effect of exhibitors’ dress conformity and self-construal on attendees’ approach behavior

ABSTRACT

The purpose of the current study is to investigate how attendees’ approach behavior is influenced by exhibitors’ dress conformity. A 2 × 2 between-subjects quasi-experimental design was utilized for this study. Our results showed that conforming dress for exhibitors can lead to a higher level of approach behavior of trade show attendees as compared with nonconforming dress, and the effect of exhibitors’ dress styles on approach behavior is moderated by attendees’ self-construal. Findings of this study provide significant insights for trade show exhibitors and attendees.